Born This Way Super Coverage Multi-Use Concealer


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Color: Cloud

  • Cloud
  • Marshmallow
  • Swan
  • Snow
  • Cream puff
  • Almond
  • Seashell
  • Pearl
  • Porcelain
  • Shortbread
  • Vanilla
  • Nude
  • Golden Beige
  • Light Beige
  • Taffy
  • Natural Beige
  • warm Beige
  • Sand
  • Latte
  • Golden
  • Warm Sand
  • Honey
  • Butterscotch
  • Caramel
  • Mocha
  • Maple
  • Chestnut
  • Chai
  • Mahogany
  • Spiced Rum
  • Toffee
  • Cocoa
  • Sable
  • Ganache
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Conceal, contour, highlight, and retouch with this super perfecting, natural finish concealer/makeup hybrid. The ultimate multi-use formula for a modern and hydrated photo-ready complexion.

Fully-loaded pigments provide maximum coverage with an undetectable finish for a look so flawless, they’ll think you were Born This Way.

Super Coverage is clinically tested to boost moisture instantly by 52%


Inspired by the need for a versatile, natural-looking concealer, Born This Way Super Coverage flawlessly hides every imperfection with a formula so weightless, hydrating, and nourishing, you’ll want to use it all over, not just on spots.


  • Full coverage
  • Oil-free
  • Hydrating
  • Longwearing for 12 hours
  • Photo friendly/No flashback
  • Non-comedogenic
  • Multi-use formula conceals, contours, highlights, and retouches
  • Coconut water to aid in delicately replenishing skin’s moisture levels
  • Alpine Rose to help empower skin’s health and resilience
  • Hyaluronic acid for a smoother, more youthful appearance
  • Vegan

To retouch/conceal under eyes & hide hyperpigmentation: Place a dot directly on area of discoloration and blend with fingers, concealer brush, or sponge in a pressing (stippling) motion until flawless.

To conceal blemishes:

STEP 1: Place a dot on blemish for precision coverage and tap to blend.

STEP 2: Use edge or tip of applicator to sculpt with a fine line for precision highlighting and contouring.

STEP 3: Use flat side of doe foot for full delivery.

CONTOUR: Choose neutral to cool-toned shades 3 tones darker than skin tone to create a believable shadow and shape.

HIGHTLIGHT: Choose a shade 2-3 shades lighter than your natural skin tone and in your same undertone.

We strive to provide a seamless and convenient shopping experience for our valued customers. This Standard Shipping Policy outlines the details regarding our shipping process, including delivery times, fees, and other relevant information.

Shipping Methods and Timeframes:
We offer standard shipping services for domestic and international orders. The delivery timeframe may vary depending on the destination and shipping method selected during the checkout process.

Please note that these timeframes are estimates, and actual delivery times may vary due to factors beyond our control, such as customs delays or unforeseen circumstances.
We don’t accept returns unless damaged.


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